Not the Right Fit

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Is this a classic case of a square peg not fitting in a round hole?

Thankfully I am in a contract but I just heard back from another position that more fits my goals.

“We thank you for your interest, but the hiring manager has decided to move ahead with other candidate that she feels is a better fit for her team.”

I’ve heard that more often than I want to accept.

I wrote the Google Maps document for them as a demonstration. What is wrong with it? I’m really asking because to me, it fits the bill. What did I miss? Should I not to have included screen captures? Did I include too much detail? Not enough?

It’s frustrating because I don’t know what to change.

For now it’s another bit of demonstration that I can write. I did this document in around 3 hours.

If you need a technical writer, I am available.